An innovative Christian-based advertising campaign is being carried out in New Zealand, and it’s attracted quite a bit of attention. The campaign is centred around the idea that “people think that Christianity is hypocritical, judgmental, intolerant and boring” so “rather than [being] preachy or judgmental, [its] messages will be loving, funny and personal.”
Here’s a 5-minute news report on the campaign – low-bandwidth or high-bandwidth
I’ll tell you what hits my buttons. Any discussion on how the Internet can be used to host a spiritual/religious community.
Dr. Alison Marshall has some thoughts about the subject:
“It’s not generally believed that an on-line religious experience is possible, and there is certainly debate around this issue. People don’t think you can have a religious or spiritual experience when you’re clicking a mouse. But I’m not so sure that’s the case. If these experiences can take place in a temple or church, why not on-line? Some people don’t believe you can have the same experience on the Internet that you can in a temple or church. But I believe people can have meaningful experiences or interactions while they are on-line.”
Brandon University profile: Dr. Alison Marshall
Assistant Professor, Department of Religion
My latest discovery is from the blog Church Marketing Sucks. One of the entries there is about What Web 2.0 Means for Your Church.
But what does web 2.0 look like inside the church? What happens when we apply the same web 2.0 attitudes to church marketing?
- What if your church web site wasn’t just another place for information, but what if it was a connecting point for community?
- What if your congregation provided the content instead of your pastor (or in addition)?
- What if events were proposed, planned and put together by the people in the pews?
- What if the church staff did less and the congregation did more?
- And what if money wasn’t an issue?
Do you see where this is going? Suddenly you don’t have an overworked communications team doing all the updates. You have youth group members maintaining an online events calendar. You have a Sunday School teacher posting lesson notes on a blog and the learning suddenly happens outside of the classroom. You have older members of the congregation sharing their wisdom with younger members. You have people sharing and people connecting. Suddenly it’s not the pastor trying to do everything.
Web 2.0 is about giving power to the people. Nowhere does that have greater implications than the church.
I think a similar revolution is happening in the Baha’i Faith.