A richer nation

In a couple of weeks, New Zealand will have a general election. One of the political parties here is the Green Party of Aotearoa New Zealand, and I have been impressed by their billboards. The slogan on the boards says "For a richer New Zealand" and the picture is of a young boy with his hands on his hips and a big bright smile, standing in a rural setting in front of trees and a small stream in which a family is fishing. The graphic is lovely and sunny and colourful. (See the graphic here. Note, it's one of three that comes up in rotation.)

Steve and I have commented to each other about how wonderfully subversive the billboard is. It plays on the concept of what it means to be rich. Nothing in the graphic suggests rich in a material sense. It is suggesting that the family -- and ourselves by extension because they are in a public place -- are rich for they and we have access to an established and healthy natural environment. The graphic tells us that it is this that makes us rich, not money.

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