Citizens of the World: How to Build a Global Pop Sensation—or At Least Try

It’s a musical super-group that comprises an underground New York City rock band and pop stars from Algeria, India, China and Nigeria. The project’s financial backer, who has poured $1 million of his own money into it, is a Lebanese-born industrial magnate who became wealthy selling soap and agricultural products in central Africa and now lives in Paris.

And the goal is as ambitious as the back story is unlikely. Like the Gypsy Kings in the 1980s and the Buena Vista Social Club a decade later, Pangea, as the new group is known, is aiming to make its song “Citizens of the World” a trans-cultural pop phenomenon—the song you’re just as likely to hear in a café in Bali, Bolivia or Bavaria.


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