Customers: irrational sheep or intelligent strangers?

{amazon id='1408114429'}

On the Web the best way to think of your customers is as intelligent strangers whose most precious resource is their time.

In Ireland, the Catholic Church is facing a crisis of trust and confidence. For much too long Irish people have placed a blind faith in the Church, as they have placed a blind faith in the medical, political, educational and banking establishments. As a result, members of these establishments have nothing but contempt for their flock of blind sheep.

Dealing with the medical establishment in Ireland requires great humility. Oh esteemed medical consultant, I am not worthy of paying you this very high fee. And what do you often get for your very high fee? A great deal of incompetence.

I remember telling a banker a couple of years ago that I was moving my account to another bank because they had a better rate. She was shocked. How dare I do such a thing? Did I not feel privileged and deeply indebted to her bank for actually accepting me as a customer?

{josquote}The Catholic Church is struggling globally because it reflects a pre-Web organization structure and mindset.{/josquote}

The Catholic Church is struggling globally because it reflects a pre-Web organization structure and mindset. This mindset is hierarchical, rigid and secret. It expects obedience. It does not like being questioned.

Full story...