Hotels, Ruhi, and an Inherently Implausible Goal

I'm paid to care about you.

Baha'is and hotels are running into similar problems

The century leading up to 1960 was an era of grand hotels. Palace-like, they catered to the rich and provided a unique, personal experience because they were mostly independently owned or part of small groups.

Then came the chains. In the 1950s a young Mr Hilton started building his hotels around the world and abandoned the grand hotel model. Soon came Mr Marriott and others with standard operating procedures (SOPs) that made every hotel in the chain conform to protocols, down to how long an egg is cooked, how many times the phone is allowed to ring before picking up, and what is available on TV. A hotel might have 2,000 SOPs to follow.

{josquote}Like the corporate hotel management, Baha'i institutions can build a framework that individuals work inside.{/josquote}

The shift from character-filled grand hotels to ubiquitous uniformity meant that the personal connections were lost. Now, customers have no fealty, and would hardly know the difference between hotels were it not for the brand name on the building.

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